One of the reasons to use a Blogger-account for this weblog is the absence of banners and other advertisements in the layout. Banners are are getting really aggressive lately - especially on some MSN-websites (my hotmail account) - and that's on purpose: advertisers are using virals, pre-rolls, expandables and take-overs to attract the attention of the web-visitor. It works contra-productive with me: I don't feel like doing any business with a company that displays an advertisement as a layer that covers almost the entire underlying webpage (the "layered ad"). Stupid Marketeers!
Said this, you witness the first banner on "Kajaksport op groot Water". Hans has finally discovered how to integrate an html-script! I won't make it a habit - but this one is for a good cause: the KNRM is the Royal Netherlands Sea Rescue Institution - a non-profit organisation, that since its establishment in 1824, the KNRM and its two forebears managed to steer free of subsidies and without charging its ‘clients’. Costs are entirely met by voluntary contributions: regular donations by ‘Rescuers ashore’, legacies and gifts.
Deploying 60 fast lifeboats, which often sail in extremely heavy weather that would keep other sailors in port, and regularly training 1000 volunteers, is bound to be an expensive activity. Gasoil, maintenance to keep state-of-the-art craft in mint condition, repair of –sometimes quite extensive- damage, training and personal equipment of the crews, including the best of survival suits, and taking care of casualties, cost some € 12 million a year.
So here is the plug:
The KNRM needs your help to stay afloat, but we do not require you to embark on a lifeboat in terrible tempests and face the perils of the sea yourselves. You can help, though, by your contribution: even €15,- a year will make you KNRM ‘Rescuers ashore’ and in return the KNRM will keep you regularly informed about our work and invite you for special events organised for our backers. Click here...
Scroll completely down this webpage for a second KNRM Banner with a cute little sailing boat swallowed by the waves...
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